ViacomCBS executives on Wednesday dug deeper into their plans for upcoming streaming service Paramount+ and the company’s broader streaming strategy.. The conglomerate had previously said that ...

The Drum catches up with executive vice-president of consumer marketing Michelle Garcia at the Paramount Lodge at SXSW to hear how ... Inside Paramount+’s SXSW strategy: can an installation help ...

Paramount Global has a lot of its future banked on the growth of the Paramount+ platform. The company’s stock plummetted about 50% in May amid market turbulence and a weak 2023 earnings forecast.

With Max and Paramount+ With Showtime rebranding back to their original platform names, Paramount and Warner Bros.

ViacomCBS unveiled its streaming strategy yesterday (Feb. 25) ahead of the launch of Paramount+ this March, announcing a number of new unscripted series and documentaries set to premiere in the ...

Paramount+ to feature massive content catalog of more than 30,000 episodes, 2,500 movie titles and over 1,000 live sporting events, plus around-the-clock news coverage New details about Paramount+ ...

Go big and go broad – that is Paramount Global’s strategy as it formally raises the curtain Tuesday on the Paramount+ With Showtime premium tier on the company’s primary streaming platform.

In this week’s edition of the Buffering newsletter, streaming TV analyst Josef Adalian reports on the new Showtime/Paramount+ bundle strategy, the big night for streaming at the Emmys, and SNL ...

In that role, he will oversee consumer marketing, strategy, partnerships, lifecycle marketing, customer care, and social and creative execution for all U.S. campaigns. He will be based in Los Angeles.

As CMO of Paramount+ Domestic and Showtime, he oversees consumer marketing, strategy, partnerships, lifecycle marketing, customer care, social and creative execution for all U.S. campaigns and ...

In Vohra’s new role, she will oversee brand, media and program marketing for the soon-to-be-rebranded Paramount+ with Showtime. Vohra most recently was the EVP of Marketing for Showtime.

The expanded streamer has “a very strong content offering at a value price point” that “essentially you can’t say no to,” says Kelly Day. She argues the service will b… ...