Liv Cycling sponsors women's racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

Clark has been a Nike athlete since 2022, when she was still dominating the NCAA while playing for the Iowa Hawkeyes. After ...

Seven Connecticut girls lacrosse players are named on the Nike Lacrosse/ILWomen Power 100 Freshman Rankings for the new class ...

From club runners to elites, the power of connection is uplifting women to achieve even greater things in our sport ...

Sabalenka is more than a Nike athlete; she is one of the three pillars in the brand's women's tennis division. Behind Naomi ...

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

Boxing icon Cecilia Braekhus retires in 2025 with an estimated $5 million net worth, a testament to her successful career.

Perhaps the biggest nod to South Carolina women’s basketball in the future Nike contract is the “A’ja Wilson Integration” section of the terms. As part of the deal Wilson, a Gamecock great and newly ...

Barstool Sports founder Dave Portnoy is an unabashed fan of Indiana Fever superstar Caitlin Clark, which has been made extremely clear over the past several yea ...

The footwear and apparel shop on Walnut Street celebrates the NBA legend's legacy. Eagles quarterback Jalen Hurts is among ...

As sports contracts balloon into the nine-figure range and athlete endorsement deals rival the packages of A-list movie stars ...

Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this website. Sep 20, 2025 10:17 AM EDT Start the Conversation A ...