Madness isn't just about highlighting the best NCAA Division I Men's Basketball teams. It's also about the mascots.

One of the most important elements in determining which teams will make the NCAA tournament cut is the NCAA Net Evaluation ...

A deep dive into KenPom rankings, how they work, and why they matter in college basketball analytics. College basketball fans ...

Lipscomb will make its second-ever men's NCAA tournament appearance when the No. 14 seed plays No. 3 Iowa State on Friday at ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In a Sports Illustrated ranking, Zippy came in as the second-best mascot in this year's NCAA Tournament. The University of ...

The Panthers adding Rico Dowdle got high marks, but he was not the only signing Seth Walder really liked this month. He ...

Reveille is a live mascot, which is the best, and then there are the rules about her: Company E-2 has the privilege of taking care of Reveille. If she is sleeping on a cadet's bed, that cadet mu ...

Will Stefon Diggs, Aaron Rodgers, Za'Darius Smith and Russell Wilson get paid? Let's restack the top free agents still on the ...

Advertisement Here, you’ll find answers to your other questions — pressing, scientific questions like “Which program would win if these games were actual brawls between the mascots?” ...