Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Brand impersonation is a marketing problem wrapped in a cybersecurity disguise. Here's what leaders need to know.

Woodbridge, a global mergers and acquisitions firm, and a Mariner company is pleased to announce the acquisition of its client, BlackJet Marketing, Inc. by Third Century Management, LLC. BlackJet ...

HOUSTON — Auto repair platform Tekmetric has released Tekmetric Marketing, an add-on solution that combines online booking, automated reminders, campaigns, post-visit follow-ups and reviews without ...

Personalised wellness, with solutions centred on the microbiome, might present opportunities for food groups eyeing the area.

Next time Amazon hypes its Prime Days savings, remember this: The prices during the sale aren’t always better. I’ve got the receipts to prove it. I would have saved, on average, almost nothing during ...

Learn about the evolution of Customer Data Platforms (CDP) and their significance in modern marketing strategies.

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

The Champions League's top matches could be aired on the likes of Amazon or Netflix as part of a new commercial deal aimed at raising £4.3bn a year.

Casey Means, the surgeon general nominee, has criticized the medical establishment. She could be put in position to change it.

The Connecticut Green Bank has completed a solar photovoltaic (PV) installation financed using C-PACE (or commercial property assessed clean ...