Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

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As a small-business owner, deciding where to spend your marketing budget can be a tough choice. With the highest ROI- $36 for ...

E-mail newsletters are a mainstay of customer relationship management, but that doesn’t mean that they’ve been ideal. They’re both static and labor-intensive; the newsletters are often prepared weeks ...

Which email marketing platform has the best free tier? If you're a creator, there are four, clear platforms to focus on. Here ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

Woodbridge, a global mergers and acquisitions firm, and a Mariner company is pleased to announce the acquisition of its client, BlackJet Marketing, Inc. by Third Century Management, LLC. BlackJet ...

Every action a lead takes can trigger a personalized message from your business that helps persuade them to do more. These responsive tactics should not only be personalized to each prospect’s ...