A set of Super Mario Brothers toys that were included in Happy Meals years ago are now worth more than the cost of all those ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge ...

It looks like Invincible fans have Prime Video’s The Boys to thank for the animated show’s level of violence and gore, as creator Robert Kirkman says the superhero spoof allowed him to go even ...

Mattel and OpenAI Forge Strategic Alliance to Redefine the Future of Toys: Integrating advanced AI into Mattel's beloved brands.