So yeah, I'm the GOAT, man." Palomino, now 44, jumped on the bareknuckle boxing bandwagon early. He was one of the sport's first MMA notables to make the leap, debuting at BKFC 10 in February 2020.

Viral content always comes and goes, but some reach pandemic levels. In March, TikTok user @OkaySpade posted a 35-second R&B song named ‘LeBron Song’, and the frenzy of ...