Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...

Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.

The U.S. Justice Department's lawsuit against Alphabet Inc's Google kicks off what is expected to be a long legal battle over whether the online search and advertising company uses its outsized market ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and ...

Tech giant Google ($GOOGL) has introduced a range of new tools to make it easier for publishers to manage ads and monetize ...

YouTube said on Tuesday it has become the first digital platform to receive an accreditation from the Media Rating Council, ...

Google’s sell-side programmatic platform at the heart of its antitrust case just made some upgrades, including direct buying and AI publisher tools.