Even as Kraft Heinz prepares to split in two, its flagship ketchup is doubling down on brand swagger. The company is launching “Looks Familiar,” a global campaign that argues Heinz has become so ...

NEW YORK, Sept 11 (Reuters) - Kraft Heinz's (KHC.O), opens new tab announcement this month that it would split was a belated acknowledgment that the Velveeta cheese and Heinz ketchup maker had missed ...

When Kraft Heinz announced it would split into two companies, the move was billed as a chance to unlock value and sharpen strategy. But the anticipated cost-cutting and portfolio shuffling has already ...

Heinz Ketchup used to be part of the fabric of the McDonald's experience. Now it's nowhere to be found. Even though this news is now years old, perhaps you still haven't recovered from the shock. So ...

NEW YORK (Reuters) -Kraft Heinz's announcement this month that it would split was a belated acknowledgment that the Velveeta cheese and Heinz ketchup maker had missed consumers' years-long shift away ...

Look Familiar? HEINZ Reveals the Striking Similarity that Fry Boxes Look Like the Iconic HEINZ Keystone in New Global Creative Campaign Highlighting the inextricable link between the iconic duo, the ...

Called The Cookbook, the tool gives workers access to 150 years of expertise on the brand’s signature condiment. The company ...

Ketchup is the universal condiment that seems to go well on almost everything. No burger night is complete without it, and people even love it with scrambled eggs (controversial, I know!). While I ...