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Oregon's WNBA team stepped back in time for its new name, reintroducing the Portland Fire.

Portland’s WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city’s previous team that played from 2000 to 2002.

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

The Southeastern Louisiana University Office of Marketing and Communications recently was recognized for graphic design by the Academy of Interactive and Visual Arts with two Communicator Awards.

The WNBA's Portland expansion team announced its team name, Tuesday, tapping into nostalgia.