A cycling retailer has announced it will be opening its third branch in Letchworth later this year. Sigma Sports will be setting up shop at 48 Station Road, opening its doors in the spring and ...

Working with Cervelo meant that the frame and fork could both ... Whenever Cervélo launch a bike it tends to leap frog other brands in technological advances and the other brands scramble to catch up.

The issue of who rides what at the start of each WorldTour season is sometimes described as a sponsors' merry-go-round. However, it’s been a pretty sedate ride in recent times, and this year is no ...

The brand has a storied history too. It was founded by British cyclist Frederick Evans back in 1921 and has since become the UK’s leading specialist bike shop. With a commitment to quality ...

The 3000 square foot retail space at 48 Station Road is set to offer a range of premium brands from across the road and ...

The team have new backers in the form of Chinese investors XDS Carbon-Tech and will race on the brands X-Lab AD9 and RS9 race bikes. Exciting news that also got the cycling world talking recently ...

The Cervélo would be tested against two 90s machines, the Zipp 3001 beam bike and – quite appropriately given the location and Chris Boardman’s connection to the brand – a Lotus 110. Chris Boardman ...

In addition to an established D2C sales model, UK-based Pearson Cycles has introduced the first two dealers to join its sales ...

To brighten up the January blues and woes, we’ve turned to Cervélo – the US bike builder that crafts the fastest and ... receive offers and experiences from hand-picked, premium brands. You will also ...