Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Wurl, a leader in the streaming TV industry, today released an iteration of The CTV Trends Report – a collection of ...

Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

The Africa Channel said it is working with Multimerica AdEX to give advertisers an opportunity to sponsor culturally relevant content across connected TV at scale. In 2023, The Africa Channel ...

LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The ...

The MIB has told BARC that it needs to include CTV viewership in its audience measurement framework since more consumers are ...