Bhopal has turned into one large wall canvas. Gond, Warli and realistic art covers the state capital, end to end. Everywhere ...

When Rivian first started producing its distinctive, purpose-built electric delivery vans a few years ago, it was under ...

In recent years, corporate purpose has captured the attention and ... Zhang is the Dr. Ajay Menon Professor in Business and Associate Professor of Marketing at Colorado State University.

In the United States—and much of the world—we are suffering from a crisis of purpose. Research by Larissa Rainey in 2014 found that up to 91 percent of people experience purpose anxiety ...

Mission-based branding remains popular in 2025, but how can you stand out and show the public you're committed to your purpose without spelling it out?

There’s a reason we still marvel at a brushstroke on canvas, the sound of a bow on strings ... should honor its timeless purpose: to move, provoke and connect us, not merely to amuse or exploit.

Indeed, any business not set up this way is missing out on a whole lot, as consumers are four times more likely to purchase from a brand they consider to have a strong purpose, according to research.

We are not retouching it. We are using the way they do it.” Courtesy of Dove The product focus is also a shift for Dove, which has become known for leading the way on purpose-driven brand work, like ...