The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...
PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...
With the COP30 climate talks about to open in Brazil, advertising agencies are failing to reckon with their role in the ...
When I wrote the first book on Steve Jobs and his presentation skills, I learned a valuable communication strategy–sell the dream. Your customers or prospects don’t care about your product; they care ...
Ortovox Sportartikel GmbH v. Mammut Sports Group AG/GmbH (UPC_CFI_16/2024), Düsseldorf Local Division (January 14, 2025) ORD_63219/2024. Anyone developing or marketing an innovative product will want ...
Liabilities for promotional activities arise both before and after product marketing Pre-market promotional statements can be used as evidence of the sponsor’s intent Promotional activities should be ...
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