Google says AI can help surface the most relevant content, but Web Guide could also be a new way for the company to control ...

For anyone who chooses to enable Web Guide, it is currently available within the same “Web” tab on Google Search that ...

Google is weaving AI deeper into shopping with virtual try-ons, personalized price alerts, and shoppable inspiration ...

Web Guide is a Search Labs experiment, meaning you have to opt-in before you'll see any AI organization in your search ...

Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.

Google on Thursday is launching a new AI-powered feature called Web Guide for organizing Google Search results. Web Guide is ...

The new AI mode is so far only available in the US and India, but even so, given how large and ubiquitous Google Search is, ...

Today, Google announced a new AI shopping feature that can suggest outfits and home decor ideas, plus connect users with ...

Google Search Labs just announced Web Guide, which uses a version of Gemini to arrange your results by categories.

Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites ...

The study is based on data from 900 US adults who shared their browsing data with Pew. Based on the study's findings, when an ...