Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

More than a quarter of the jobless have been out of work more than a half-year—the highest share since the mid-2010s ...

We normally have a nine-level innovation framework. At level one, you are doing early research. At level nine, you are in the ...

Nifty futures on the NSE International Exchange traded 30.60 points, or 0.12 per cent, up at 25,150 hinting at a muted start for the domestic market on Thursday.

The film is the kind that isn’t supposed to work in theaters anymore. But Warner Bros., the studio behind it, has ...

For many in marketing – and beyond – the past few years have been punishing. With the pandemic, followed by cripplingly high inflation, a cost of living crisis, political unrest and economic ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

The Albers of today is the result of an ambitious acquisition strategy the company began in 2021. Through their “buy and ...

We suggest ignoring the bull and bear narratives alike, instead remaining calm during all market moves. Click here for more ...

Nifty futures on the NSE International Exchange traded 17.70 points, or 0.07 per cent, down at 24,950, hinting at a muted ...

New Yale research finds that underlying changes in the workforce predate the adoption of ChatGPT. So why is it so hard for new grads to get jobs?