After recording eight consecutive years of profit and landmark revenues, The Independent is past merely discussing digital ...

Reuters has launched its first brand campaign in its 175-year history. The film, ‘Pure News, Straight from the Source,’ was ...

Sophie Devonshire and Victoria Fox are the inaugural guests on a new podcast from The Drum and Glow London that shines a ...

In the meantime, opinions swirl and predictions fill up LinkedIn. But with many marketers opting for a cautiously optimistic ...

Tom Goodwin is a globally recognized expert in marketing trends, AI, and digital transformation. He is the founder of All We ...

Sheraton Hotels & Resorts is tucking guests into a childhood favorite this season. Partnering with Wieden+Kennedy New York ...

Because even as the tools evolve, one thing doesn’t change: business development is, and always will be, a human game.

Rather than being treated as an invaluable marketing force, creativity in media is often seen as a bolt-on. It’s something ...

Gap has unveiled its holiday campaign titled, ‘Give Your Gift,’ that aims to celebrate how sharing unique gifts makes us ...

Woolmark’s global content and communications lead Anna McLeod and Drum Awards Festival juror for Content believes that while ...

The good news is, consumers are still responsive to advertising. Three-quarters are open to relevant sponsored messages, as ...

The president of WPP Open Pro, Matt McNeany, has told marketers that artificial intelligence should be embraced as a creative ...