Rising CPCs may reflect better targeting and higher-value users, making CPA and ROAS more reliable performance indicators.

Google is testing "Ask YouTube," a conversational search feature that returns AI summaries with cited videos. Available to US ...

GoDaddy transferred someone's domain name away without proper authorization and required documents. Then refused to fix their ...

Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and ...

A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user ...

For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the ...

Google’s Search Advocate John Mueller address two questions about structured data in a recent Google Search Central SEO office-hours hangout. While the first question was specifically about the ...

Elon Musk announced the transformation of Twitter into 'X', an all-encompassing super app. Musk envisions 'X' as a platform that will encompass social updates plus payments, banking, and more. Twitter ...

Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate exclusively to AI ...

AI search engines cite third-party content the most. Citation frequency varies greatly across platforms. High-quality sources appear most often but mid-tier sources are common. A study reveals new ...

The best practices for logos and buttons are different than other kinds of images There is no SEO value for logo and button alt text Correct alt text for logos and buttons can have long term benefits ...

Altman said OpenAI "screwed up" GPT-5.2's writing quality by prioritizing coding and reasoning. He claims the regression as a resource tradeoff, not a permanent direction for the model family. Future ...