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Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also ...

Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

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During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

Streaming Share Reaches All-Time High with 38.8% of TV. Kentucky Derby on NBC Tops Broadcast Telecasts. Bridgerton on Netflix Leads Streaming with 5.5 Billion Viewing Minutes. NEW YORK – June 18, 2024 ...

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Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...

As part of Nielsen’s purpose to power a better media future for all people, we strive every day to engage our people, processes, data and technology to make Nielsen a more responsible company and to ...