Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ...

In an ever-growing agentic economy, understanding how products are purchased is becoming increasingly challenging. Therefore, ...

Hoka is using Strava activity from its New York running challenge to update digital outdoor ads with weekly mileage, pace, ...

With news that Home Depot is expanding its Magic Apron AI assistant across its US stores, AI is no longer just a digital ...

Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week ...

The world of commerce is no stranger to new trends and technologies, but the agentic era is transforming the decision-making ...

NIQ and Similarweb are developing a system to connect AI-driven product discovery with website visits, conversions, and sales ...

Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has ...

Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...