Data proliferation across martech stacks, CRM systems, shadow IT, and siloed repositories has made it nearly impossible for businesses to keep track of their data. Here's the path forward.

New products, including Verified Streaming TV activation and measurement and 'Do Not Air' Automation, empower advertisers to avoid wasting streaming TV spend and streamline contextual alignment at a ...

A strong compliance culture doesn't just prevent risk; it strengthens the very foundation of customer trust that every successful CRM strategy depends on.

Clutch's research also found that 87 percent of consumers form assumptions when a familiar brand changes its look or messaging. Among them, 43 percent see the change as the company's attempt to stay ...

Vendor executives, along with industry thought leaders and analysts, come together at Constellation Research's CCE event to tackle important issues as we move further into the Agentic Era.

Constructor's Product Insights Agent (PIA) is a genAI-powered tool for product detail pages, helping shoppers choose what to buy.

iSpot, a cross-platform video ad measurement company, will now support rich search signals in its business attribution solutions suite through a partnership with Captify, a search intelligence ...

ECI Software Solutions, a provider of business management software and services, has launched an e-commerce AI agentl within its e-commerce platform, EvolutionX, which also powers its Spruce eCommerce ...

Neuron7's Neuro agent combines deterministic, guided fixes and autonomous reasoning to deliver service outcomes.

ON24, providers of a customer engagement platform for B2B sales and marketing, has integrated with LinkedIn to help B2B marketers and other customer-facing teams move beyond stand-alone digital events ...

Pipeliner's latest industry-specific CRM solution addresses efficiency, compliance, and stakeholder engagement for mining operations.

Innovid, providers of a platform for the creation, delivery, measurement, and optimization of advertising, has expanded its Harmony solution with Conversion signals that allow advertisers to optimize ...