Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Real-Time Journey Orchestration: AI will increasingly automate journey optimization, adjusting experiences in milliseconds ...

Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer ...

Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...

The scale of digital assets needs an assist. With GenAI, DAM professionals can make the most of their digital assets.

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), The ...