News

Didi kicks on with experiential extension of brand platform

Ride share app Didi is spotlighting after-hours culture with ‘DiDi Kick Ons’, as an extension of its new ‘Yes I DiDi’ platform.The new brand platform launched earlier this month, designed to be “both ...

Everyplate enlists Mel Buttle for new PR campaign via We Are Different

Meal kit delivery service Everyplate has tapped Australian comedian Mel Buttle’s internet mum character ‘Lyn’ to front its new PR campaign, Mumbrella can reveal.Developed by We Are Different, ‘Fuss ...

Google cancels Parliament House party after Youtube ban

Google cancelled a product and technology showcase at Parliament House at the eleventh hour, after Anthony Albanese announced its video platform Youtube would be added to the social media ban for ...

Escape announces search for brand’s next travel video reporter

Escape has launched a national competition to find a new travel content creator who will be paid to travel and produce video content for the brand’s digital channels.The announcement:Escape, Australia ...

Meta and Microsoft making billions as fight for future kicks off

Both Meta and Microsoft reported their quarterly earnings overnight and the billions continue to flow: more audience, ad impressions, revenue, and accelerating investment in the high-stakes race to AI ...

Westpac begins new innings as Cricket Australia partner

Cricket Australia has begun a new sponsorship deal with Westpac, oficially marking the end of its 37-year partnership with Commonwealth Bank.Westpac has signed on as the principal partner for the ...

Christian O’Connell’s national move ‘to begin in Sydney’

Christian O’Connell’s plans of taking his top-rating Melbourne breakfast radio program national might be in motion, with ...

Hamilton Island reintroduces itself in new brand campaign, ‘A Little Island Can Do Wonders’

Hamilton Island has unveiled a national campaign designed to reintroduce the destination to local and international travellers. The announcement:Hamilton Island has unveiled its most significant brand ...

Snapchat integrates Mecca and GYG into ‘uniquely Aussie’ campaign

Snapchat has launched a “uniquely Australian” iteration of its global campaign ‘Say It In A Snap’, with brand integrations from Mecca and Guzman y Gomez.The new creative, developed by Emotive, leans ...

James Courtney and Supercars back free bowel cancer screening campaign

Supercars and driver James Courtney are urging Australians aged 45 to 74 to take a free bowel screening test as part of a new partnership the former has with the Australian Government.The announcement ...

IMAA hosts first Melbourne Sound-Byte event to spotlight audio industry insights

Nova national Drive show host Joel Creasey, podcaster Ella Mae Ding, ARN GOLD Network’s Craig Huggins, and Mamamia head of content, Eliza Sorman Nilsson offered their insights on the importance of ...

Brand Space launches ‘The Season for Westfield’ campaign

Scentre Group’s Brand Space has launched a campaign encouraging brands to plan early and make the most of the peak retail season.The announcement:Scentre Group BrandSpace has officially launched The ...