If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the supermarket is removing its iconic logo from Bags For Life, and ...

Mrs Justice Joanna Smith oversaw a hearing at the High Court in London earlier this year. Lidl uses a yellow circle in its main logo while Tesco uses a yellow circle logo to promote a Clubcard scheme.

In the past two weeks alone, McDonald’s continued its run of subliminal campaigns with new outdoor ads in which the logo was mostly hidden, and Heinz launched an campaign removing the letters in its ...