NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,” the company’s chief marketing officer told trade media outlets.

After American Eagle faced a slew of backlash for a controversial ad campaign starring Sydney Sweeney, praising her “good jeans,” the clothing company has responded.