A giant logo greets visitors who enter the "Louisiana NOW" pavilion. Image: Chelsea Brasted/Axios Louisiana economic development officials are hosting what they say is a first-of-its-kind effort to use the Super Bowl to attract new business to the state.

The good news is, even if you're not a football fanatic, Super Bowl parties can be fun (and delicious) — even when the home team isn't on the field.

The state is using Super Bowl LIX as an opportunity to pitch Louisiana as a great place to do business. The Louisiana Now Pavilion opened today, next to the Super Bowl Media Center in New Orleans.

Super Bowl LIX will be broadcast nationally on Fox and streamed on platforms like the Fox Sports app, Fox.com, Fubo, Telemundo and other live TV services. You can also catch the game on the NFL app and Tubi, where a pre-game show hosted by Olivia Culpo kicks off at 3:30 p.m. ET.

The Super Bowl halftime show has always been a major part of the annual NFL event, and is America's most-watched musical performance of the year. Here is a look at Sunday's halftime show during the match between Philadelphia Eagles and Kansas City Chiefs in New Orleans,

Jon Batiste, Trombone Shorty, Lauren Daigle, and Ledisi make up this year's pregame lineup. Here's everything you need to know about the Super Bowl LIX pregame.