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Reflo, the sustainable performancewear pioneer, has broken new ground with the release of its first-ever fully AI-generated ...

As well as the new M2 driver, TaylorMade's other big launch is the M2 Iron. Designed for distance and forgiveness, these could be the irons you are looking for in 2016. TaylorMade have thrown ...

The TaylorMade M2 driver might be the product that get’s all the attention, but after hitting it, the M2 Fairway wood is the main event. This wood rocks. Like the M1, the M2 features a carbon crown ...

Callaway has launched its 2018 Chrome Soft and Chrome Soft X golf balls, featuring graphene, the strongest and thinnest material on planet earth. It’s 200 times stronger than steel, but is malleable ...

Behind the scenes at the shoot video below: Lexi Thompson’s first appearance at a major championship was a complete disaster. She shot 86-82 at the US Open in 2007 and missed the cut by a country mile ...

Melissa Reid is every golfer’s dreamboat. Very pretty, and brilliant at golf. As she strikes a pose for our photographer, the whole room gasps. This is no ordinary golfer photo-shoot. It’s like ...

The greenkeeping team at Wentworth Golf Club in Virginia Water has been recognised for its incredible performance in preparing the course for the BMW PGA Championship 2017 with the BIGGA Championship ...

The PIF Saudi International powered by Softbank Investment Advisers, will return on 2-5 February with one of its strongest fields to date. Eleven major champions will take on Royal Greens Golf & ...

Luxury apparel brand Peter Millar has announced that the company has acquired Los Angeles-based G/FORE, the golf-inspired sportswear and accessories brand created and designed by veteran fashion ...