Samsung announced its “New Galaxy AI Subscription Club” just after the launch of the Galaxy S25 series, aiming to revolutionize how people purchase phones. It essentially lets you upgrade to the latest flagship without having to pay the full amount at once and sell it back to Samsung next year when the successor arrives.

The S25, S25 Plus and S25 Ultra feature modest upgrades, but are they enough to justify a big purchase? Here's how the phones stack up against each other, as well as previous Galaxy devices.

Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.