Tea experts say true matcha is only grown and produced in Japan. The shortage has made it harder for cafés to get matcha.

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea farmers in Japan. NBC News’ Emilie Ikeda reports on the rising prices that ...

Experts weigh in on this increasingly popular green drink, cautioning that its benefits might be outweighed by sugars and ...

Want to learn how to make matcha in your kitchen with the help of as less ingredients as possible? Then Dhanashree Verma is ...

Matcha, despite its health benefits, may hinder iron absorption, especially for vegetarians and vegans due to its high ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.