Act fast, before it's all gone! It's no secret that when it comes to selling beauty products, Kylie Jenner knows what the heck she is doing. With that, her namesake line, Kylie Cosmetics, just ...

I know the makeup brand Jane Iredale didn’t always use this phrase in its marketing. I know this because I bought a few tubes of face gunk from her line in the early 2010s. It was expensive and the ...

It’s not about the end look — it’s about the aesthetic journey. People typically put makeup on before leaving their house, but the latest cosmetics trend to take over TikTok isn’t meant to be seen. It ...

Organic” and “natural” are terms that initially sound good–and are associated with natural and cruelty-free ingredients in ...

Kris Jenner knows a thing or two about going viral — and this time, all it took was one photo. The momager, 69, reportedly ...

More than 30 years ago the Food and Drug Administration told the cosmetics industry that it could no longer use an artificial color called FD&C Red No. 3, also known as Red Dye No. 3 and Red Dye 3.

When a PEOPLE editor went on set for e.l.f. Cosmetics Super Bowl commercial (alongside some big-name stars) he learned that filming the high-stakes spot can be just as unpredictable as the big game ...