Understanding symbols can help entrepreneurs construct a clear and successful image for your brand and product. Our culture is based on visual imagery — even oversaturated with it. In the most general ...

The symbolic approach to corporate culture is used to build the company brand while organizing and defining the workplace. Physical symbols range from name tags to awards that build company identity.

It is easy to minimize the importance of symbols in culture. Art tends to focus on existential symbolism, leap-frogging over the ways in which we interpret symbols constantly, in the form of letters, ...