An inventor helped us breathe — and created an annoyance that still lives on. Lunsford Richardson, the creator of Vicks VapoRub, also is credited with sending out the first junk mail. He was ...

This case study describes how Vicks Cough Drops doubled growth in India by encouraging casual consumption. Vicks Cough Drops is a sizable business for Vicks in India. It is the market leader in the ...

It's a cough and cold remedy fit for a king. With the current outbreak of cold, flu and Covid sweeping the country, everyone who's sneezing and snuffling their way through the festive season is ...