Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

said Ben Barnes, the senior brand director for the Utah Mammoth. He and his team are the ones responsible for the new branding, and surprisingly in the 21st century, he starts somewhere old school.

It only took 13 months, but it's finally here. After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the Utah Mammoth for the ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from its former identity in Arizona. Come the 2025–26 season, change will ...

The Utah Mammoth have arrived. The NHL's newest branding dropped today, with Utah getting its official name after playing its first season in Salt Lake City. The color scheme of 'rock' black and ...

Smith Entertainment Group announced Wednesday morning that Utah’s NHL team will now be known as the “Utah Mammoth.” Four rounds of public voting yielded approximately 850,000 responses ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the organization announced Wednesday, following a 13-month process that included ...

The Utah Mammoth held their first day of development camp on Monday. It’s a chance for the players to show what they’ve got ...

Get the brand new Utah Mammoth merchandise today. Updated: Jun. 23, 2025, ... Utah Mammoth Fanatics Women’s Combo Stadium Slub Boxy T-Shirt - $39.99. More sports, gear, and tickets.

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name after more than a year of fan input and voting.

However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.