With its new geospatial ad units, programmatic OOH SSP Place Exchange built a programmatic way for marketers to serve their ads across any mobility media inventory located within a particular ...

This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a ...

While the company has offered out-of-home (OOH) media since 2020, the self-service model aims to give small and medium-sized businesses a more affordable way to run ads.

During the second quarter, Uber OOH inventory will becomes available through programmatic media buys for real-time bidding through popular omni-channel digital DSPs such as Amobee and Zeta Global ...