Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and ...

Why U.S. leagues like the NFL and NBA stay closed systems, while promotion and relegation defines soccer around the world.

The Senate Commerce Committee accuses USA Hockey of facilitating competitions where trans athletes compete against female ...

The "Protect College Sports Act of 2026" with bipartisan support in the U.S. Senate attempts to blend traditional college ...

Think you know your U.S. sports history? From iconic moments to record-breaking feats, test your knowledge of the games, athletes and events that made headlines.

On Friday, Formula 1 and Apple announced the tech giant has won the exclusive broadcast rights to the series in the United States for a five-year period starting in 2026, taking over from ESPN for ...

From wall-to-wall screens to unbeatable atmospheres, these 10 sports bars were voted the best in the U.S. by readers.

Legalized sports betting has swept through states across the U.S., reshaping fans’ and athletes’ relationship to their ...

President Trump predicted the destruction not just of college sports but the entire U.S. collegiate system unless the industry is fixed quickly — something some sports leaders who joined him Friday at ...

With summertime sports in full swing – from NBA playoffs and baseball games to the World Cup – Yelp released a list of the ...