Why Sweden is hoping tourists will get bored when they visit - The country is promoting empty itineraries and ‘embracing the ...

Sweden is the quintessence of Nordic charm, and on a trip to Sweden, visitors will find a combination of the country’s medieval heritage and modern attractions. The country is recognized for its ...

The toys-originally meant to entertain children-entered the national spotlight toward the end of the 1800s. As a response to ...

Gazing at an open fire deep in the forest, watching the stars light up the sky, waiting for the Aurora, hoping for fish to ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Off the Map Travel has launched a new itinerary, “Savouring Swedish Serenity,” which incorporates mindfulness, yoga and wellness, centered around the new “Lady of the Mine” sauna ritual. The five-day ...

Beyond the Scandinavian nation Sweden, there are seven other places named Sweden: one in Indonesia and six across the United States, in AR, GA, ME, MS, PA and SC. Although countries cannot trademark ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...