Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

WHP struck a partnership with Macy's to test smaller "shop-in-shop" models inside department stores nationwide. That experiment gave Toys "R" Us a soft landing spot, put Geoffrey back in stores and ...

Toys R Us is closing its last U.S. stores by Friday, the end of a chain known to generations of children and parents for its sprawling stores, brightly colored logo and Geoffrey the giraffe mascot.

Toys "R" Us is back and plans to open 10 new flagship stores and 20 seasonal holiday shops by the end of 2025.

Continuing its digital push, Toys R Us is launching a 10-episode YouTube series titled “Geoffrey’s World Tour,” the retailer announced on Friday. The show builds off of a marketing campaign in which ...

Today, the Ohio-based Kroger has announced that they will be the new home for the nostalgic toy brand. Fans have also noticed that their local stores have started to receive new pallet sized shipments ...

Toys "R" Us is no longer with us, but Geoffrey the Giraffe is back for the holidays. Kroger announced on Friday that it will bring Geoffrey's Toy Box displays to hundreds of participating stores ...