Founder and Partner at lool ventures, Israel's seed fund. We take pride in identifying Israel’s best founders early and ahead of the curve. It’s a tale as old as the first cap table. A startup founder ...

Learn how TAM, SAM, and SOM can provide clarity and guidance in evaluating market opportunities and fine-tuning your SEO strategy. Understanding total addressable market (TAM), serviceable addressable ...

Understanding and presenting the size of the market you’re targeting is critical to securing funding for your business. Angel investors and VCs alike want to see a breakthrough product or service that ...

The most memorable startup business plan that ever landed on my desk began with the declaration that if every American substituted one hamburger a week for a rabbit burger, the company would sell over ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...