Swatch Group is limiting USA price rises to 6-10% in response to the imposition of an additional 29% tariff that took effect ...

The MoonSwatches are supposed to be balls-to-the-wall fun, so adding a tiny gold-coated adornment to one feels like trying to ...

In 1962, Walter Schirra was the first astronaut to wear an Omega chronograph watch in space during the Mercury-Atlas 8 mission. The company’s watches were also worn during the first spacewalks, but ...

The success of the Omega x Swatch MoonSwatch is undeniable. Its release in March 2022 led to a mass frenzy of people trying to buy the inexpensive hybrid watch. New releases of the chronograph ...

A collaboration in the high-end watch world that no one saw coming, has the industry and “watch-heads” in a frenzy. After teasing it via social media for a week and taking out full page newspaper ads, ...

Astrology-themed merchandise may be a hot commodity in the shopping market, but Omega and Swatch’s MoonSwatch collaboration caused actual retail chaos. First released last weekend, the 11-piece ...

The toughest thing, for most watch fans, will be picking a favorite. Or two. That's how many you can buy at any one store. But there are 11 total watches in the collection. That means at any given ...

"It's a down-to-Earth take on the watch that went to the moon." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The first wristwatch worn on the ...

If you’ve been wondering about what’s happening next with the OMEGA X Swatch MoonSwatch collaboration, look no further. Swatch has just teased an upcoming Snoopy collaboration on its Instagram, and I ...

Update 3/7/23: The new Mission to Moonshine Gold MoonSwatch uses its titular material like a garnish. The new watch is a version of the Mission to the Moon—the standard black MoonSwatch—with a seconds ...

Omega has sold 11 MoonSwatch Moonshine Gold suitcases in a dedicated Sotheby’s online auction for a total of CHF 534,670 ($608,000), with all proceeds going to the Swiss watch brand’s long-term ...

Swiss watchmaker Omega announced Sept. 8 it opened its boutique in St. Johns Town Center. The shop is at 4835 River City Drive, Suite 105, in the former Tesla auto showroom space in an end unit next ...