Stetson is going younger — and wider — with its new fragrance launch. Called Stetson Legend, the fragrance includes notes of upcycled cedarwood, vetiver and wild desert sage. It retails for $39.99 and ...

Luke Grimes is channeling Kayce Dutton in a new cologne campaign. The "Yellowstone" star recently became the face of Stetson Original fragrance, calling the partnership "really organic." "The Stetson ...

Stetson’s fragrance license is getting a new home. Effective Jan. 1, heritage brand Stetson will be entering a new fragrance licensing agreement with Edge Beauty, whose portfolio includes brands like ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the industry's leading emerging omnichannel beauty platform, is proud to announce the launch of Stetson Legend, a new luxury fragrance targeting the next ...

Luke Grimes is more than just a leading actor—he’s a true symbol of the American spirit. Renowned for his role as Kayce Dutton in “Yellowstone” and his own country music ventures, the star is now ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The partnership was a natural fit considering Grimes’ own ...

Luke Grimes may have been born and raised in Ohio, but he now calls Montana home. It didn’t take long for Grimes, who plays Kayce Dutton, the son of patriarch John Dutton, in the hit Paramount series ...

Twain is a five-time Grammy winner and the best-selling female country artist of all time. “The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people ...