Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Snapchat launched an NFL Creator Program and will carry Super Bowl content all week, with highlights and behind-the-scenes ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Snapchat is known for its funny face lenses ...

The new AR feature allows users to virtually test out colors and other 2D designs for nails. The new AR feature allows users to virtually test out colors and other 2D designs for nails. is features ...

Netflix, Sony, and more studios have used Snapchat AR lenses to market movies like "Morbius." Snapchat says 200 million people engage with AR on its platform each day. A Snapchat exec said using AR ...

Snapchat has been touting the popularity of augmented reality, particularly among younger consumers. In April, the company found in its survey of 16,000 people that 92% of Gen Z respondents said they ...

Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app. Since Lens Studio launched, many studios have focused their businesses on developing AR lenses. These AR ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Phones might still be the main path for AR right now, but Snap's latest eyewear is a glimpse into the future of AR. I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...