Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is described ...

Less than 11,000 gallons of this color have been tinted over the last 14 years. The announcement is part of the brand's recent campaign coined "The Loneliest Color," which aims to highlight its most ...

Kristin is a lead editor at Forbes Home and has nearly a decade of professional experience as a writer and editor. She's previously worked at sites like Talking Points Memo, Insider, Delish, Angi and ...

Sami Allen is the managing editor at Forbes Home, with over seven years of experience in the home space and 10 years of editing experience. This Wednesday, Sherwin-Williams announced Upward SW 6239, a ...

When it comes to articulating the design zeitgeist, there’s nothing today’s paint brands—Sherwin-Williams included—love more than a good color story. Each year trend forecasters take stock of the ...

If there’s one thing interior designers agree on right now, it’s that color is back in a big way. After years of safe neutrals, they're leaning into shades that bring energy, warmth, and personality ...

A collection of rich, moody hues, Sherwin-Williams Loud Luxury Palette exudes everlasting elegance that's perfect for lovers ...

Sure, one Color of the Year is great—but what about 48? Sherwin-Williams has just announced the latest edition of its Colormix Trend Forecast, which dives deep into the future of color in 2026; rather ...