HOUSTON--(BUSINESS WIRE)-- Shell Oil Company (Shell), the largest fuel network in the United States, and Dunkin’ just announced a national expansion of their partnership with the Fuel Rewards® program ...

Shell Oil Company, the largest fuel network in the United States, and Dunkin’ just announced a national expansion of their partnership with the Fuel Rewards program. The “Sip Dunkin’, Save at Shell” ...

SAN SEBASTIAN: Shell, the fuel giant, has developed a sophisticated loyalty scheme that takes account of drivers’ changing behaviour over time and adapts accordingly in order to drive engagement and ...

A few years ago, Shell was looking for a way to get drivers to “turn right instead of left” when it came time to refuel. Creating a reason to select one brand of fuel over another is no easy task, but ...

In what it calls a first for a major oil company, the U.S. subsidiary of Royal Dutch Shell plc in January plans to offer a PIN-based consumer debit card that uses the automated clearing house network, ...

On July 17, PDI, the convenience retail technology company powering the Fuel Rewards® program, and Equilon Enterprises LLC, dba Shell Oil Products US ("Shell"), will officially launch the new Fuel ...

HOUSTON — Shell Oil Co. hopes to have found a “diamond in the rough” for its branded retailers. The Houston-based company inked an agreement with Exclusive Connection$ as part of its “Diamond Deals” ...

Shell International Petroleum achieved the title L&E Brand of the Year at MARKETING-INTERACTIVE’s 11 th edition of the Loyalty & Engagement Awards with five gold, two silver, and eight bronze trophies ...

With drivers seeing little to differentiate fuel retailers and being skeptical of loyalty schemes, Shell set out to make its Shell Drivers’ Club more relevant to members. Fuel giant Shell used ...

Are you a print subscriber? Activate your account. 20 hours 50 min ago By Brian Bonilla - 21 hours 19 min ago By Asa Hiken - 21 hours 47 min ago By Jon Springer - 22 hours 2 min ago 22 hours 33 min ...