Mullen tells me he has some theories—from a printing mix-up to the Japanese shade being more kid-friendly—but in almost a decade’s service with Sega he’s never got an official explanation.

However, its corporate machinations continue behind the scenes and new trademark registrations and logos have emerged revealing Sega's new gambit to potentially be called Sega NFT.

Sammy unveils its new holding company's logo, discloses that major executive shuffle will take place inside Sega before the two firms' merger.

Jon Riesenbach , a Sega junior producer, says , “The logo was the same in Japan and elsewhere until the 90s,” and color coding is seen in the 2000s.

Snack on Sega: Video game logo now edible in Japan Munch on the classic video game logo in "taiyaki" snack cake form.

On Twitter, SEGA recently shared the logo that will be used for his anniversary this year, check it out above. As for the company's known plans for the Blue Blur, Sonic Boom: Fire & Ice will be ...

Sonic the Hedgehog fans have had a pretty exciting 2023 so far, and it seems that Sega is already making some kind of plans for the future. As noticed by @Genki_JPN, the company filed a trademark ...

Sega Goes Third-Party, Microsoft Ties Announced Sega drops out of the hardware race to become a software-only firm -- and looks to the competition.

Sega announced in a post on its blog this evening that it is going to remove a number of games from its catalog of apps on the Play Store. Sega says that a number of its games on the Play Store no ...

Sega’s Sheppard Mullin counsel claim Consovoy amassed 19,541 claimants via online advertisements, and then filed individual cases for each with alternative dispute resolution provider JAMS ...

Our skepticism regarding the Sega Vision was well-placed. While the device is real insofar as you can buy it, it’s not Sega’s re-entry into video game hardware.