Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its ...
Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. For over a decade, SaaS has been hailed as the holy grail of software ...
For at least two decades, Software as a Service -- aka SaaS -- has been at the center of the technology universe, with applications fully accessible via the internet. Now, artificial intelligence is ...
It’s probably not that controversial to say things are changing quickly. The promise (or the threat) of artificial intelligence is roiling the media, upending traditional ways of doing business, and ...
Visualizing popular SaaS pricing models and key factors to help businesses choose the ideal subscription for sustainable growth and customer satisfaction. Pixabay, Pexels Software as a service ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Alistair Barr Every time Alistair publishes a story, you’ll get an alert straight to your inbox ...
An analysis of Software as a Service (SaaS) patenting in the US Patent and Trademark Office, including the challenges in patenting SaaS, strategic considerations, and guidance on drafting claims and ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Alistair Barr Every time Alistair publishes a story, you’ll get an alert straight to your inbox ...
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