At its annual Sapphire user conference in Orlando this week, SAP AG will demonstrate a new SAP marketing component that was added to its SAP CRM On-demand service last week. SAP officials said the ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

ORLANDO — Most of us know SAP as one of two things: the technology giant behind the revolutionary platform SAP HANA or the software engine that powers 76 percent of the world’s businesses. And while ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

In June, 2014 SAP AG (SAP) acquired SeeWhy, a company that provides cloud-based behavioral target-marketing solutions. Through its patent Core platform, SeeWhy analyzes the customer’s behavior to ...

SAP today upgraded its Hybris Marketing Cloud offering with new features, including machine learning technologies for facial recognition and the Internet of Things (IoT), to help businesses reach ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

Discover why Eloqua and Marketo lead Gartner's Magic Quadrant for CRM Lead Management and how they enhance CRM strategies. Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner ...