With the release of Sparkling Energy, the edgy brand known for its tagline “Murder your thirst” will expand into its fourth ...

Liquid Death, the popular canned water company, confirmed to USA TODAY it will begin selling an energy drink in January 2026.

Red Bull, the energy drink that gives you wings, didn’t start in the flashy streets of Europe. It all began in Thailand with a struggling entrepreneur named Chaleo Yoovidhya, who crafted an energy ...

Known for its death-metal-inflected marketing, the company hopes to break into the bustling energy category with a less ...

In the mid-2000s, I was immersed in the energy drink industry, working for a major competitor to Red Bull. This was before the emergence of brands like Monster, Reign, GHOST and C4.

The late Austrian billionaire Dietrich Mateschitz took a decade to graduate from university and started out marketing hygiene ...

Red Bull may have pioneered the energy drink marketplace, but it's not excessively energetic. Its 80 milligrams of caffeine per can feels quaint next to the 300 milligram payloads of competitors ...