Red Bull launched in 1987. Since then, more than 100 billion cans of electric energy drink have been sold worldwide. The Red Bull slogan, "Red Bull Gives You Wings” illustrates their culture ...

A complaint that ‘clipped the wings’ of Red Bull. Following the slogan “gives you wings” itself, a lawsuit put an end to the brand’s famous advertising slogan.In 2014, the company faced ...

Red Bull is not publicly traded on the stock market. This means you cannot directly buy shares of Red Bull as you could with a publicly traded company like Coca-Cola (KO 1.39%) or PepsiCo (PEP 2.26%).

Red Bull’s investment and their global importance should, as Red Bull’s slogan says, give them wings. Red Bull-Bora-Hansgrohe have reportedly signed a number of talented young riders for 2025.

Red Bull dominates the energy drink market with a 43% market share in the category, and currently ranks as the third most valuable soft drink brand behind Coca-Cola and Pepsi.