Radio Ink

The Future of Radio Advertising Is Interactive – And Already Here

Radio is old - and evolving. Terrestrial radio’s trust, reach, and new in-car tech make it more powerful for advertisers than ...
Radio Ink

Research Identifies Radio and Podcasts as Key Drivers of Ad Profit

A new Effie and System1 report confirms AM/FM radio and podcasts deliver immediate sales and lasting brand equity, ...
The Hill

Senate Democrats launch radio ad attacking GOP over cuts to rural radio funding

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...
The New York Times

Presidential Campaigns and Allies Plan $500 Million in TV and Radio Ads

Groups backing Vice President Kamala Harris have reserved $332 million worth of airtime. Just about $194 million in ads will come from groups backing former President Donald J. Trump. By Theodore ...