LONDON – L’Oréal said Friday it has finalized the acquisition of Pulp Riot, a professional hair color brand launched by David and Alexis Thurston in the U.S. The French beauty giant said that since ...

It was 2018, and L’Oréal, the global beauty behemoth, had just acquired Pulp Riot, the vivid hair color brand David Thurston launched with his wife Alexis just 23 months earlier with nothing more than ...

Serial entrepreneur David Thurston can now add “author” to his résumé. The cofounder of both Pulp Riot, which he launched in 2016 and sold to L’Oréal in 2018, and newer hair color brand Danger Jones, ...

Founded at Butterfly Loft salon in California by Alexis and David Thurston, Pulp Riot is the fastest growing, most engaged hair product brand on Instagram (you only have to take a glimpse at their ...